Dwayne Johnson, popularly known as The Rock, has ventured into the skincare realm with the launch of his new brand, Papatui. This cruelty-free collection, which has been in development for four years, comprises 12 products ranging from bar soap to tattoo balm, aimed at assisting men in establishing a more effective daily skincare regimen.
In an interview, Johnson shared his observation that despite his fame, men still frequently approach him for private conversations about skincare and grooming. This realization prompted him to create products that cater specifically to men's needs, focusing on trust, grooming, and overall well-being.
While men-focused skincare brands like Oars + Alps, Scotch Porter, and Jaxon Lane already exist in the market, Johnson's unique approach with Papatui lies in his intention to educate men about the importance of skincare routines and the quality of ingredients used in the products.
https://papatui.com/
